AI Policy/Disclaimer

AI Usage and Implementation Policy of Pinaka Mediaworks

Effective Date: Tuesday, April 28, 2026

This policy for Pinaka Mediaworks incorporates specific operational requirements alongside the governance principles and ethical frameworks detailed in the National Strategy for Artificial Intelligence (2018), the India AI Governance Guidelines (2026), and the Strengthening AI Governance White Paper (2026).

1. Purpose and Scope

This policy outlines the commitment of Pinaka Mediaworks to ethical, transparent, and compliant usage of Artificial Intelligence (AI) across its film production, digital asset management, and web operations. This policy applies to Pinaka Mediaworks and all its allied production companies.

2. Core Creative Philosophy: Human-in-the-Loop

• Human-Centric Production: Pinaka Mediaworks prioritizes human creative labor as a matter of ethics. We believe in engaging and putting human resources to productive use across all facets of film production.
• Non-Reliance on Generative AI: Films produced by Pinaka Mediaworks do not currently rely on or depend upon AI-generated audio-visual mediums as a primary creative source.
• Exceptions for Use: AI-generated or auto-generated content is only utilized if the medium is:
  1. Already published in the free domain under a common or free-to-use license.
  2. Explicitly requested by a partner-payee or a client-buyer of a specific project.

3. Operational Efficiency and Post-Production

• Licensed Software Tools: While we maintain a human-centric creative process, we utilize licensed professional software for post-production that includes AI-enabled features.
• Efficiency and Timelines: These AI features are employed strictly to enhance workflow efficiency, ensuring the timely delivery of final video and audio prints without replacing the creative decision-making of our editors and artists.
• Infrastructure: AI is utilized within the 2nd or 3rd Party servers and management software that maintain our digital assets and support production workflows.

4. Website and Digital Presence

• No Active AI Plug-ins: This website does not use any AI tools or plug-ins for content generation or user interaction.
• Third-Party Analytics: The only AI-related components present are third-party analytical tools used for standard traffic monitoring. These tools are not developed, managed, or maintained by Pinaka Mediaworks.

5. Client and Partner Protocols

• Prior Consent for Generative AI: No generative AI tools will be used in any project without the prior express consent or a deliberate request from the client or paying partner.
• Jurisdictional Compliance: For projects involving non-Indian partners, Pinaka Mediaworks complies with the specific AI and digital asset regulations of the client’s jurisdiction, in addition to Indian law.

6. Regulatory Compliance and Governance

• Indian Government Regulations: As a company registered with the ROC Chandigarh under the Ministry of Corporate Affairs, Pinaka Mediaworks strictly follows all rules and regulations established by various Indian Ministries (including MeitY and the Ministry of Information and Broadcasting).
• Techno-Legal Framework: We align our practices with the national “AI for All” strategy, focusing on accountability, transparency, and the mitigation of algorithmic bias.
• Future Amendments: Pinaka Mediaworks commits to the immediate adoption of any new rules, amendments, or legal frameworks regarding AI usage initiated by the Government of India in the future.

7. Ethics and Accountability

• Transparency: We remain accountable for the tools we use, ensuring that all AI-enhanced processes are visible to our partners.
• Data Protection: We comply with the Digital Personal Data Protection (DPDP) norms and ensure that all digital assets are managed securely.

External References:

• India AI Governance Guidelines 2026 Issued by Ministry of Electronics and Information Technology (MeitY), Government of India (68 Pages)
  https://static.pib.gov.in/WriteReadData/specificdocs/documents/2025/nov/doc2025115685601.pdf
• Strengthening AIO Governance Through Techno-Legal Framework – January 2026 Issued by Office of the Principal Scientific Adviser to the Government of India (42 Pages)
  https://psa.gov.in/CMS/web/sites/default/files/publication/AI-WP_TechnoLegal.pdf
• National Strategy for Artificial Intelligence Issued by NITI Aayog (114 Pages)
  https://www.niti.gov.in/sites/default/files/2023-03/National-Strategy-for-Artificial-Intelligence.pdf